When executed correctly, Social Media is a great way to increase brand awareness, obtain new leads, and connect with customers. However, when executed poorly or inconsistently, social media can be extremely detrimental.
Much like other marketing channels, social media requires planning and effort and should not be your only channel.
It is vitally important to establish clearly defined social media goals, as well as to develop an editorial schedule and proper course of action if a customer replies negatively to a post.
At BlackPoint Creative we will guide you through the planning process, create branding assets, and help establish best practices to make your Social Media presence a success.